How it works - Gively

Gively for Social Marketing

Find out more about Gively for Social Marketing
(or our other solution Gively for Employee Engagement).

What motivates us?

We exist to innovate at the intersection of charitable causes, business, and social media – to ultimately provide incentives for businesses to invest more in social good.

We help brands attract new customers through cause campaigns

Why cause campaigns? First, because consumers care. Over 70% of American households give to charity. And over 80% of consumers would switch a brand for an equivalent, but socially responsible product.

We leverage the catalyst of charity to power word-of-mouth marketing in social media - or, we like to say, we leverage business to generate funds for great causes. What we do differently…is tap into the passions of consumers by enabling charitable choice.

Compared to traditional and digital advertising, our model can dramatically cut customer acquisition costs, while rewarding existing customers and enhancing a brand. So it’s also an opportunity to do well by doing good!